Posted 2009-12-27 4:21 PM (#385122 - in reply to #385118) Subject: Re: Disappearing Os (and As)
Joined: March 2005 Posts: 5567
Location: Blue Ridge Mountains
Maybe Fender just got Stuck with Ovation in the deal to get Hamer and Takamine and Genz Benz and all those Drum companies and....
Nope, it was ALL about the marketing avenue's and expansion...the products are not foremost in the thought process...and that allows Ovation to have some breathing room and hopefully organize...trimming costs, expanding overseas manufacturing, and make Guild profitable as well...it should be an interesting year...Things change...
Fender stuck? Don't bet on it...
Posted 2009-12-27 5:01 PM (#385123 - in reply to #385118) Subject: Re: Disappearing Os (and As)
Joined: August 2002 Posts: 8307
Location: Tennessee
It was all about the distribution network. Fender bought Kaman Music, and Ovation just came along with it. My local music store owner thinks Fender did the deal for the drums and percussion action.