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December 2004
Posts: 2150
Location: Orlando, FL | My 18 yr old is strictly an electric player, but he doesn't want a guitar if it doesn't look cool or "metal" enough. No interest in Pauls, Strats or even Explorers or Flying Vees unless they're extra spikey and dangerous looking.
When he bought a cool looking $100 no-name electric off eBay, he realized that looks aren't everything. |
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March 2002
Posts: 14842
Location: NJ | If it's "Gone", I would think it'd be a "-" with nothing after it . . . . |
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December 2001
Posts: 7211
Location: The Great Pacific Northwest | "OFC = Old Farts' Club. These guitars aren't meant for us."
What constitutes an "Old Fart"?? Geez I'm 50+ and I like'em. Heck DJ is nearly 40 himself. |
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March 2005
Posts: 12750
Location: Boise, Idaho | Like Justice Stewart said about pornography, "I know it when I see it." You're an old fart, Miles. |
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August 2006
Posts: 3145
Location: Marlton, NJ | Nicky - my 12 year old - bought his orange flame elite-t with his own money. He bought the Ovation because of me - but he bought that one because of the looks. Of course after attending several gatherings, he wants to jump right up to an Adamas. He needs to save a LITTLE more birthday money! |
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March 2007
Posts: 840
Location: CA | Not to put too fine a point on it, but wouldn't this be a Fender decision rather than Ovation?
I understand targeting certain audiences. I just don't see many 'rocker' wannabe kids wanting acoustic guitars, no matter how cooly the corporate suits think they're painted. (I would love to see the sales figures on the 'Heroin Diaries' Ovation. I can't believe they sold more than about 5 of those.) All the kids I know via my two daughters' school want solid-body electric guitars a la Guitar Hero, not acoustics.
I do think that Daisy Rock guitars are a brilliant idea to target young girls. I periodically go to GC to fondle . . . uh, play . . . various guitars and Daisy Rock are actually pretty nice guitars.
IMHO, the 'flamed' versions of the 1778Ts are pretty freakin' cool. They don't need skulls and spines and other weird graphics. At least, that's what I'd tell 'em if they asked.
Not sure if this is even related to the subject, but back in the days of old, I used to put radios in new cars, in particular Pontiacs. Those were the years when the Smokey and the Bandit movies were coming out and I'm not kidding, 4 of every 5 car carriers that pulled into that Florida dealership were carrying ONLY black Trans-Ams. Everybody wanted to be Burt. And get this, all the TAs, no matter what the color, came with the big bird on the hood. But it was a $300 option. So if you occasionally got some weirdo who didn't want the bird, they'd just go out and peel it off like a big banana — and throw it away. LOL |
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May 2008
Posts: 4996
Location: Phoenix AZ | Speaking of Fender, they have GUITAR HERO compatible squire strats that are WAY COOL ... |
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September 2006
Posts: 10777
Location: Keepin' It Weird in Portland, OR | I get Junque mail from Guitar Center selling fancy controllers Guitar Hero...
Dudes, what are your Priorities?! :mad:
[So? Did they have a Guitar Hero booth at NAMM?] |
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May 2008
Posts: 4996
Location: Phoenix AZ | Originally posted by Old Man Arthur:
So? Did they have a Guitar Hero booth at NAMM? YUP. Two guitars an drums. It was pretty impressive. I can't figure it out myself yet, but I think it's something I need to get into.
Also Fender and Gibson both had HUGE displays of computers running their amp simulation software. I mean, Gibson must have been 40 laptops in the room, half Dells and half Mac Powerbooks. You want to demo any of the 100 guitars hanging up you don't plug into an amp, nope you plug into the computer. Let's face it, this is the wave of the future. |
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Joined:
October 2007
Posts: 2711
Location: Vernon CT | Originally posted by Old Man Arthur:
Originally posted by BT717:
Let's see. Ovation/Fender is going after the 12 to 17 yr age market? They have a lot of Money. :rolleyes: I don't get it??????? Must I say it again...
They have their Parents' Money!
Toby, yeah you bought 100 more but if the looked like these new ones would you have?? |
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April 2008
Posts: 2985
Location: Sydney, Australia | Also remember that the cigarette companies know to target that market for future brand loyalty purposes. The fact that my first guitar (purchased in 1982) was an Ovation, and the fact that I loved it, meant that Ovation had the inside running when I came back looking for more 20 years later.
I hope these guitars play well, because (after the cool looks have faded) that will create the brand loyalty in the next generation.
Also, while the staple of a youth rock band is (and always has been) electric guitars, even in our day, the rock groups would reach for an acoustic from time to time. e.g. "Behind Blue Eyes" by the Who. These lines will give them that acoustic sound, while visually being strikingly different to the run of the mill wooden box with a sound hole in the middle.
I think they should offer an upgrade path for aspiring young rockers, perhaps a "Death Adamas" in all black with skull shaped tuners and some sort of grisly motif. |
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Joined:
January 2006
Posts: 2120
Location: Chicago | I'd never heard of DJ Ashba. His webpage is impressive: sort of Goth Metal meets "Nightmare Before Christmas". On his Ashba give a lesson on a tune of his using a natural top Elite (?)
Pretty creative marketing, actually YouTube chanel |
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March 2002
Posts: 15654
Location: SoCal | 07 Collectors. Needs new strings. He seems like a nice intelligent guy...... |
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December 2001
Posts: 10581
Location: NJ | dj ashba has been affiliated with Ovation for a number of years.
bottom line if you don't like the guitar don't buy it |
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Joined:
March 2002
Posts: 15654
Location: SoCal | Originally posted by alpep:
dj ashba has been affiliated with Ovation for a number of years.
bottom line if you don't like the guitar don't buy it It's not a debate of do I like Ashba and/or his guitar or not. It's a marketing decision debate. And in my case, it's a comment that this is the first I had seen of Ashba as a real live person.
I also found it interesting that he was playing an 07 Collectors...... |
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October 2008
Posts: 639
Location: NW of Philadelphia | -86
As in 86 the whole idea? |
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December 2006
Posts: 6992
Location: Jet City | Originally posted by Gallerinski:
Yup. I got my first Ovation and age 13 and over the next 4 decades bought about 100 more.
That's the way it works - you gotta get um while they're young. Ditto, but I was 14, and not quite 100.... but there's still time.
Originally posted by Oddball:
Maybe we could get Ozzie to bite off the heads of a few doves and drip "official" blood on the swastika model, which of course would have a nut made from Hitler's exhumed bones. I might buy that one.
Originally posted by bauerhillboy:
And I feel this generation of young people has a genuine need for more images of darkness, death, anger, morbidity and so-on.
It's not anything new by any means. The whole darkness, death, anger, morbidity is really just coming back into style among young guitar players. It was there when I was a teen listening to Venom, Slayer, Exodus, etc...
It's nothing new guys, we're all just getting older. If Ovation can make a few more bucks by slapping silly stickers on for the kiddies, more power to 'em.
BTW Bobbo, I bought my first O at Starland music there in Alameda with my own $ earned from mowing lawns, paper routes, and unloading the trucks when the music store got shipments, but I think you're pretty spot on these days. The entrepreneurial spirit has seemed to die amongst the kids of today (including my own) |
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December 2004
Posts: 4394
Location: East Tennessee | I didn't see anything a can of flat black spray paint couldn't fix. |
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September 2006
Posts: 10777
Location: Keepin' It Weird in Portland, OR | Damon67 Quote--
It's not anything new by any means. The whole darkness, death, anger, morbidity is really just coming back into style among young guitar players. It was there when I was a teen listening to Venom, Slayer, Exodus, etc...
It's nothing new guys, we're all just getting older.
Aw... These kids got nuthin\' on real Nihilism! Arthur Brown 1971 |
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New Ovation Demented Collection Models
